On Sunday, XRLab Academic Director Prof. Thorsten Hennig-Thurau, together with Festival Director Carsten Happe, will give a sneak peek into the latest episode of their project “Alle Jahre wieder in Münster” at the Filmfestival Münster in the Schlosstheater.

In collaboration with the City Museum Münster, they will launch a virtual edition of their exhibition “The City & the Film” in autumn 2026. The exhibition was originally shown at the City Museum Münster in winter 2021-22 - and now, for the 60th anniversary of the filming of Ulrich Schamoni’s cult classic in Münster, it will return there in virtual form!

Anyone with time and interest is warmly invited to come to the cinema for a look back and a look ahead, and to get a first impression of the virtual exhibition. The event is free of charge - but rich in rewards ;-). We are very much looking forward to welcoming curious guests and fellow collaborators to our “work-in-progress report.”

Where: Schlosstheater Cinema, Melchersstraße 81, 48149 Münster

When: Sunday September 21, 16.00 CET

The event will be in German and moderated by Kai Heddergott.

For details, please visit: https://2025.filmfestival-muenster.de/en/films/specials/vr-exhibition-alle-jahre-wieder/

Join us for the first X-NIGHT after IMMERSIVE X 2024 on January 23, 2025, hosted by our partner VM-People!

In this X-NIGHT, XRLab’s academic director Thorsten Hennig-Thurau and Liam Mckill will guide you through their “Metaverse Edition” of the celebrated photo exhibition. Together, they’ll explore how metaverse museums can enrich physical cultural experiences and discuss the opportunities - and limitations - of virtual spaces.

To attend the event, please send an email with the subject "Museum" to mail@immersive-x.de. Registration deadline is Wednesday January 22, 2025, 06.00 pm CET.

In the midst of the pandemic’s first winter, Björn Ognibeni invited Thorsten Hennig-Thurau, marketing professor at University of Münster, to attend an X Night social gathering. Half a year later, the eXperimental Reality Lab at Uni Münster’s Marketing Center was up and running. Since then, the XRLab@MCM (https://xrlab-mcm.space) has conducted extensive scientific experiments of and in the metaverse, published influential articles, ran seminars and lectures in various virtual apps, contributed to various events in virtuality, and built two, not one virtual headquarters. In this session, Sean Keogh from headroom will look back with Thorsten and Björn and some special guests at the XRLab@MCM’s first 3 and ½ years, their greatest metaverse moments as well as their biggest disappointments, and what will have to happen to realize the metaverse's potential. At the end, attendants are invited for a very special “first look” experience.

Location: Campus Virtual Marketing Center Münster, VRChat (https://vrchat.com/home/world/wrld_18d5ae66-c090-49d0-8b9b-ecd91899b5fd)

How to attend: Apply here for fot this year’s IMMERSIVE X - Conference and enjoy a three-day digital event ABOUT the Metaverse that takes place IN the Metaverse!

The upcoming Webcast by Deloitte & HDE features our XRLab directors ProfTHT and Björn Ognibeni who will talk about the true meaning of the metaverse for (trading-) companies.

Event information from the Host: “Together with industry experts, we would like to discuss the future of retail and the resulting impact on the German market. We will go into detail about the most significant innovations presented at the renowned events NRF (Retail's Big Show) & CES (Consumer Electronics Show), as well as address the most important trends and implications for the German market.

We are looking forward to an exciting keynote on the topic of Metaverse and will conclude with a panel discussion on the impact of upcoming technologies and changes in consumer behavior in Germany.“

See more: Zukunft des Handels – Ausblick und Wachstumsperspektiven | Deloitte Deutschland | Retail, Wholesales & Distribution | Webcast

The December Edition of X-TALKS Hosted by VM-PEOPLE: ProfTHT and the XRLab-Team are “Making Sense of the Metaverse”!

About our Event in the AREA X of VM-People: “Social interactions are the essence of the ‘Metaverse’. What is unclear yet is where and how meeting others in VR adds more value than interactions in 2D environments such as via Zoom-- either for those who meet or those who employ those who do. Based on a series of real-word experiments, Professor Hennig-Thurau and his XRLab@MCM team share empirical insights on what works in the Metaverse and what doesn't (yet). They also shed light on the psychological mechanisms through which social VR can generate value.”

X-BEATS is a VR party series hosted by vm-people taking place once a month in our virtual club at AREA X.

Get down on the dancefloor and move your body to the beats delivered live by our resident DJ Illuminatty. Based in Oakland, she knows exactly how to turn a bunch of lazy avatars into one enthusiastic, twitching crowd.

Natasha Murray (aka Illuminatty) is a VR DJ known for her shows in Altspace VR, Wave XR, Sansar, Neos and Twitch. For over a year, she has been DJing with Tribe XR in Virtual Reality, bringing an eclectic mix of tech house and breakbeats from her home to real venues around the world. With a penchant for blending art and music, she designs her own stages for her performances in Wave XR, using storytelling elements to embellish her designs and DJ sets.

Christina M. Schollerer is co-host of the StoryFusion MeetUp in Berlin for innovative storytelling. In 2018, she founded the Berlin StoryDesign.Studio, where she explores and develops story worlds of all kinds - from picture books to transmedia bestseller campaigns. Since 2012, she has been teaching format development and (corporate) storytelling at universities and advising companies on the topic of brand communication.

Dr Michael Straeubig is a systems theorist, dramaturge, game designer, creative coder. As a Marie Curie Fellow at the University of Plymouth, he investigated and designed playful systems. As a computer scientist with a focus on artificial intelligence, he works at the intersection of theatre, XR, games, and AI. He has taught in Plymouth, Lüneburg, and Nanjing.

This event is hosted by the agency vm-people. Learn more about us at www.vm-people.de

Get more information about the X-NIGHTS